Friday, January 30, 2009
Contrary to the image of Generation Y (born between 1977-1990) as the "Net Generation," internet users in their 20s do not dominate every aspect of online life.
Among the key findings:
- Generation X (born 1965-1976), is the most likely group to bank, shop, and look for health information online.
- Boomers (born 1946 - 1964) are just as likely as Generation Y to make travel reservations online.
- Silent Generation internet users (born 1937-1945) are competitive when it comes to email (although teens might point out that this is proof that email is for old people).
The most dramatic increase in internet use can be seen in the 70-75 year-old age group. While just over one-fourth (26%) of 70-75 year olds were online in 2005, 45% of that age group is currently online.
Photo by: max_thinks_sees